Often this will appear when a company has the same / a very similar name to the search query. This seems to be Google’s way of saying “I think this is the result you are looking for”. When it appears, there will only be one of them, no matter how many red squares appear at the same time. This is the newest and most mysterious of the markers. In the image below you can see both the hospital icon and the tourist attraction icon. Sometimes these icons are letters for example H for hospital or P for parking. Google hasn’t yet created an icon for storage companies, however, they appear for many other things such as tourist attractions, restaurants, shops, museums etc. If there is a reason why sometimes Google chooses letters and other times squares, it isn’t known by anyone outside of Google.Ĭonsidering that for the same searches Google will sometimes show letters and sometimes squares, the reason is most likely that Google are running tests to see which is most likely to lead people to click. In this type, the company name does appear on the map view. These types of pins are much less common for storage companies unless they are accompanied by a blue marker, mentioned later. The company name doesn’t appear in the map view, instead you have letters to tell you which location is which. These are by far the most common pins for storage companies, and chances are if you google ‘storage ’ these are the pins you will see. If you’re wondering how to get your storage company in these results check out our storage marketing ideas. The majority of this post deals with the local results that appear directly in Google’s main search results, like those highlighted in the image below.Īnd not the search results that you get when you perform your search in Google Maps or in the Google Maps app. This post is by necessity image heavy, so if you’re a fan of screenshots then you’re in luck! If you’re using mobile data, then I apologise. Wonder no more, as here is your brief rundown of all the different markers. Ever wondered why sometimes Google shows you blue or purple markers in the Google Maps results rather than the standard red markers you’re used to seeing?
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